Wellington City League
As part of a council initiated sports tournament, Wellington City would commence a city wide 5-a-side football tournament.
The Goal was to reflect the style of play 5-a-side brings in contrast to traditional full field football. The heart of the game is paced urgently. The tournment was to be held in the heart of the city amongst a chaos of business workers, students & the hustle & bustle of everyday life.
The brand strategy & identity was to reflect this through vibrant colours & simple clear design.